May 11 2010

Cynergy Health Kleenex Box

I’ve always loved product packaging and package design. So when Dr. Cynthia Hayes from Cynergy Health contacted me to design a Kleenex box cover for allergy season, I jumped at the opportunity. They plan to cover dozens of Kleenex boxes and deliver them to local doctors offices to promote referrals to their Allergy & Asthma practice.  And we all know how bad allergy season is this year.  The two together ought to make for a successful campaign.

I started this project by creating an accurate template for the 2″ tall Kleenex box Cynergy Health chose to use. A key step to a successful cover up!

I used both the Cynergy Health logo (the clinic) and Cynergy Allergy & Asthma logo (the practice).  The filigree floral is a graphic standard of Cynergy Health and the floating dots represent allergens in the air.

Note how the white lines match up on the corners.  My husband has 20 years of print experience and this was the first thing he looked at!  He was impressed at my accuracy.

If you’re considering a marketing campaign or product promotion that includes packaging, be sure to consider me while shopping designers, I assure you, I’ll represent you well.  Have a great afternoon.